Pay per click advertising is very fast and effective due to following features:

You can set your pay per click bids- You can set your payment per click for different keyword bids. Simply study market condition for your business or product and deside maxmum bid for specific keyword.

Your ads can be up and running in real time when you decide.- To create and edit your ads and target URL is very easy now. You can choose a title, make two to three lines description and you are ready to go. your ads will appear in the categories you have chosen within minutes.

You can select appropriate market to target your business - You can select particular category or keywords related to your business product and service. Therefore, you won't loose money in showing your ads to irrelevant places.

You can target your desiered geographic area.- You can chose geographic area to show your ad in. So, local businesses can also do pay per marketing those have very limited budget.

Pay only for the visits only you receive- You have to pay for only actual visits your vwebsite have. So, you can choose number of visits by setting your pay per click bid and budget.

Monitor the performance of your ads- You can monitor the performance of your ads by customizing online reports such as number of page impressions, clicks, click through rate geographic locations, and total amount you have spent.